Figure out what the Dealer Price is
You need to know what you are working with. If you know what a dealer has paid, you are at a great advantage when you hit the negotiating table. There are a number of factors involved with computing the Car Dealer Price.
Understand how Dealer Incentives Work
One of the best ways to save money is to understand what the dealer acutally paid for the car. After you've read about figuring out the car dealer price, you need to understand how dealer incentives work. This is a source of great savings, because you know what the dealer is saving on the car if you do your reseach by checking the manufacturer website.